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Small business articles

Everything I've written about Small business: what I set up, what broke, and what I would do again, from real projects.

October 12, 2026 · 9 min read
WordPress vs a Custom-Coded Website: Which One Should a Small Business Pick in 2026?

WordPress vs a Custom-Coded Website: Which One Should a Small Business Pick in 2026?

I build custom sites for a living, and I still tell some clients to use WordPress. Here is the honest decision guide: real costs over three years, speed, security, and the five questions that settle it.

  • wordpress
  • web-development
  • small-business
  • website-cost
  • freelancers
October 4, 2026 · 8 min read
What I Check in a Free Website Audit (and the 3 Fixes That Matter Most)

What I Check in a Free Website Audit (and the 3 Fixes That Matter Most)

No 60-page PDF, no upsell: the exact checklist I run when someone sends me their URL, from crawlability and Core Web Vitals to how the site shows up in AI answers, and how I pick the three fixes worth shipping first.

  • seo
  • website-audit
  • core-web-vitals
  • geo
  • small-business
October 1, 2026 · 12 min read
Your Instagram Isn't a Website: Why Small Businesses & Creatives Need Their Own Online Home

Your Instagram Isn't a Website: Why Small Businesses & Creatives Need Their Own Online Home

Photographers, artists, salons, cafés, tutors, clinics: your next client is searching for you on Google right now. Here's why a simple portfolio website still beats relying on Instagram alone, what it should include for your kind of work, and the myths that keep most small businesses from getting one.

  • small-business
  • portfolio-website
  • online-presence
  • freelancers
  • creatives